The roots of Chola makeup is deeply intertwined with the cultural and social experiences of Mexican American women (like mua, afrolatinx, afrolatinas wya! ) in the southwestern United States, particularly in Southern California. It emerged as a form of self-expression and resistance against societal norms and expectations, evolving from the pachuca style of the 1940s into the Chola aesthetic of the 60s and beyond.
